1. Want to Know Everything About Affluent Downsizers?
📅 Date: 2 May 2024
🔗 Link: View Campaign
📘 Summary:
This foundational email explores the core motivations of affluent downsizers—what they truly value, how they make decisions, and how to appeal to them with lifestyle-driven design. Essential reading for developers looking to target this discerning market segment.
2. Unlocking the Downsizer Market: Your Gateway to Pre-sales Success
📅 Date: 5 June 2024
🔗 Link: View Campaign
📘 Summary:
Discover how to attract serious downsizer buyers earlier in the sales cycle by leveraging design, sentimentality, and space optimisation. A great piece for property marketers and project teams needing to de-risk developments through early demand.
3. Think You Know Downsizers? Discover Their Real Smart Tech Needs
📅 Date: 2 July 2024
🔗 Link: View Campaign
📘 Summary:
This issue breaks down the myth of “low-tech retirees” and showcases the actual technology preferences of today’s luxury downsizer—smart lighting, security, health tech, and intuitive automation. Insightful for design teams and developers planning fit-outs.
4. How to Enhance Your Developments with Customisation
📅 Date: 18 September 2024
🔗 Link: View Campaign
📘 Summary:
We explore how offering customisation opportunities—such as heirloom integration, layout tweaks, or bespoke joinery—creates greater buyer satisfaction and reduces change requests post-sale. A strong hook for real estate agents and project sales teams.
5. Thinking About Downsizing? 7 Signs It’s Time to Make the Move
📅 Date: ~11 October 2024
🔗 Link: View Campaign
📘 Summary:
This eDM (to be reconstructed) outlines seven emotional and practical signals that it’s time for a client to consider downsizing. Perfect for nurturing developer leads or adding to pre-sale resource kits. Let me know if you’d like me to rewrite this edition.
6. Wrapping Up 2024: Luxe Domain’s Year in Reflection
📅 Date: 12 December 2024
🔗 Link: View Campaign
📘 Summary:
A year-end message celebrating Luxe Domain’s milestones and transformations. It shows our consistency and reliability to potential partners and offers a subtle reminder of our premium service positioning.
7. Blending Old With New: A Design Approach That Sells
📅 Date: 28 March 2025
🔗 Link: View Campaign
📘 Summary:
A deep dive into Kym’s signature style—mixing antiques and modern pieces—to appeal to the downsizer who wants to retain memories while embracing elegance. Great inspiration for display suite styling or editorial collaborations.
8. Intuitive Tech: What Downsizers Are Really Looking For
📅 Date: 15 April 2025
🔗 Link: View Campaign
📘 Summary:
This edition outlines the importance of seamless, user-friendly technology that enhances daily living without complexity—something developers can integrate to future-proof their appeal. A must-read for architects and project managers.